Kasturi Devi’s Triumph: Overcoming Barriers to Achieve Entrepreneurial Success
18th Oct 2024
38-year-old Kasturi Devi lives in the small village of Kumhaupur in Hamirpur district. In rural areas, illiteracy breads financial struggles. And financial struggles bring added burdens, making it even harder to pursue new opportunities.
Kasturi’s life was tough, marked by daily manual labour and the limited opportunities available to women in her village. As she grew older, the weight of these challenges only seemed to grow heavier. Nevertheless, a turning point came when she discovered the Bundelkhand Entrepreneurship Development Project by Mukul Madhav Foundation. This initiative meant for rural development gave Kasturi the tools and confidence to change her life. Our volunteers were in awe of Kasturi’s optimism and approach towards life’s challenges from the first time she spoke with them.
With some knowledge gathered, Kasturi decided it was time to transform her future. She took a loan of ₹10,000 and invested ₹20,000 to open her own boutique. Our entrepreneurship programme helps with more than just setting up a business; it is a step towards reclaiming dreams and dignity by creating entrepreneurship in rural areas.
The boutique became a symbol of Kasturi’s newfound confidence. Each customer served, and each sale made was proof of her hard work and determination. With her earnings, Kasturi can now support her family and build a brighter future for herself.
But the journey was not without its ups and downs. The initial days were filled with anxiety and uncertainty. The fear of failure loomed enormously, especially considering her experience and financial risk. Yet, every time a customer walked through the door, it felt like a small victory. The community’s support and the skills and confidence she gained from the entrepreneurship programme fuelled her resolution.
Kasturi Devi’s story is a reminder that circumstances do not define one’s potential. Her journey shows us the importance of supporting women entrepreneurs in rural areas and the profound impact of education in rural areas for them to overcome life’s obstacles.